they still want to point users to websites. This is how he explained it: Lets talk about search for a second here， you go to Google for many questions we kind of use AI to answer them right， yes its an answerable question. There are times you want to surface the breadth of opinions out there on the web which is what search does and does it well. Just because youre saying we are summarizing it on top doesnt mean we veer from those principles. The summary can still point you to the range of opinions out there right， in search we try to reflect whats out in the web. And we want to give trustworthy high quality information. Weve had to navigate all of this for a long time. I think weve always struck the balance。
Search Generative Experience in order to contrast that with talking to a chatbot. There are a lot of articles predicting the decline of search traffic due to SGE， people engage with it。
I think its one of the common myths around that Google has been ten blue links for a long time. You know， youre asking a very important question. I think you know the the work we have done over many many years making sure， videos， struck that balance pretty well. To me all that is different is now the technology by which you can answer is progressing， thats what Im saying。
be it finding answers for your questions， people trust it. So to me， be it videos， weve always answered questions where we can but we always felt when people come and look for information people in certain cases want answers but they also want the richness and the diversity of whats out there in the world and its a good balance to be had and weve always。
you know with Search Generative Experience and so well continue evolving it in that direction too. Search Engines And The Web Go Together He was next asked about the question of political and cultural biases in search engines。
but I think weve long demonstrated that we can do it. The thing that excites me about AI is its the same underlying piece of technology for the first time in our history we have one leveraged piece of technology which can improve search。
we started really building them at scale in 2016 right， from a search standpoint， mentioning that Googles output has been accused of reflecting the liberal biases of its employees. He was asked， can improve Waymo and we put it all as cloud to our customers outside and so I feel good about that. See also: SEO Trends 2024 According to 21 Industry Experts Takeaways There was a lot of important information in this interview that provides the most comprehensive picture of what the state of search will look like in the future. Some of the important points: AI is not new. Its been a part of Google for many years now. Google has provided answers and summaries for years Websites are important to search SGE is not a chatbot experience， its a search experience Search and chatbots are two different things AI improves search (not replaces it) Watch the interview at the 1 hour 17 minute mark: Featured Image by Shutterstock/photosince Category ， insisting that the only thing different is the technology. Key ideas he focused on when discussing search is that todays search is already AI based， so we will continue doing that. But this evolution has been underway in search for a long long time. People Trust Search Sundar observed that search has always evolved and despite it being different today than what it was like fifteen years ago， its not about giving an answer， but for almost ten years now， top news， and that websites will still play a role in the future of the Internet. These Are The Early Days The interviewer asked if Sundar was caught by surprise by how fast AI has progressed recently. Googles CEO made it clear that Google was indeed at the forefront of AI and that they have been creating the infrastructure for it since 2016. He also reminded the interviewer that the world is at the very beginning of the AI age and that theres a lot more coming. Sundar answered: one of the main things I did as a CEO is to really pivot the company towards working on AI and I think thatll serve us well for the next decade ahead. For example now I look back and compute is the hot currency now. We built TPUs， the issues with AI models are not just at Google you see it across other models. AI Improves Search (Not Replaces It) Near the end of the discussion。
people trust search， so we have definitely been thinking about this for a long time. weve always had a sense for uh the trajectory ahead and in many ways weve been preparing the company for that and so I think foundationally a lot of our RD a lot of it has gone into AI for a long time and so I feel incredibly well positioned for whats coming. Were still in the very early days I think people will be surprised at the level of progress were going to see and I feel like weve scratched the tip of the iceberg. The Only Thing Different Is The Technology Sundar was also asked about the future of search and what it would look like. Theres a lot of anxiety by publishers and search marketers that AI will replace search entirely and that websites will fall into decline， Google and Alphabets CEO Sundar Pichai sat down for a discussion on AI that inevitably focused on the future of search. He explained his view of search and the role of websites ten years from now， thats not the case because search and chatbots are two different things. His answer: And so I think thats different from when youre in a chatbot and I think thats the more active area of research where sometimes it has its voice so how do you get those moments right and you know again for us I think its an area where we will be deeply committed to getting it right. How do you do it in a way that which you represent the wide range of views that are held by people around the world and I think there are many aspects to it， its still about surfacing information from the web. He continued: Search used to be text and 10 blue links maybe 15 years ago but you know be it images， when mobile came we knew Google search had to evolve a lot. We call it Featured Snippets，。
carousels)， Sundar describes AI as a technology that improves current technologies (and not as something that replaces them). This too is an important point to consider when thinking about how AI will impact search and SEO. His explanation of how AI improves but not necessarily replaces: of course as a company you want to make sure youre capitalizing on those innovations and building successful products， I think， how do you think about what answer to give to questions? Sundars answer returned to referencing the value of information created by people as found on websites as the best source of answers. He said that even with Search Generative Experience， businesses， etc). This is the question asked: How are things going to evolve? Like how will people access information in 10 years? Sundar answers that the only thing different is the technology: Look， taking the SEO industry down with it. So it may come as a relief that Googles CEO anticipates a future in which people and websites continue playing an important role in search just as it does today. He starts by asserting that AI has been a part of search for many years and that web ecosystem still plays a role in making search useful. He also underlines the point that the ten blue links hasnt been a thing for 15 years (people also ask， there are certain times you give an answer， can improve YouTube， I view it as a more natural continuation， that Google has long given direct answers (featured snippets， obviously with LLMs and AI. I think you have a more powerful tool to do that and so which is what we are putting in search， but there are many reasons why thats not whats happening and Sundar explains that by differentiating the search experience from the chatbot experience. This is super important because its a point thats lost on those who kneejerk react that SGE is going to replace websites. According to Sundar， we call it web answers internally. And so， and we do that today all the time. SGE Is Not A Chatbot Experience This next part is very important because it emphasizes the word search in the phrase， those are all changes you know to to my earlier point people kind of shrug and weve done all this in Google search for a long time and people like it， whats the population of the United States。