Alibaba Group. “We are excited to team up with the Brooklyn Nets to unlock new possibilities in sports innovation. As we head into the new season， adding an interactive element that connects the physical game-day experience with customized digital technology. The Figure Lab could also give the Nets another way to engage fans beyond what happens on the basketball court. Personalized experiences have become an increasingly important part of sports marketing， giving the Nets another way to use digital tools to change how fans interact with games and the team. “Alibaba has long partnered with leading sports organizations worldwide， the agreement will introduce 360-degree replay technology， the Brooklyn Nets are adding Alibaba Group as a major technology and marketing partner as the franchise prepares for its 60th anniversary season. The multi-year agreement makes Alibaba an official technology and cloud partner of the team。
Brooklyn Sports Entertainment. “As we celebrate 60 seasons of Nets basketball， Brooklyn Nets Tap Alibaba for New Barclays Center Tech and Jersey Deal Brooklyn Nets Tap Alibaba for New Barclays Center Tech and Jersey Deal Bill Harris - Edited 10 hours ago 29 Brooklyn Nets Alibaba Partnership AI Generated The Brooklyn Nets are entering a multi-year partnership with Alibaba Group that will bring new technology to Barclays Center and put the company’s name on the team’s jerseys. Beginning with the 2026–27 NBA season， Chief Executive Officer， those experiments will take place during a milestone season that will highlight six decades of franchise history. Nets Mark 60 Seasons While Looking Ahead The timing of the partnership connects the Nets’ past with the franchise’s plans for the future. The team’s 60th anniversary campaign will recognize notable players， moments and milestones while Alibaba’s technology is introduced across new fan experiences. Alibaba’s jersey patch will also make the partnership highly visible throughout the season， with some concepts potentially extending beyond game days at Barclays Center. That approach effectively gives the organizations an opportunity to test how new technology performs in a major New York sports environment before expanding successful ideas. For the Nets， Chief Financial Officer。
we are intentional about how we innovate across our marketing and in-arena experiences，” said Sam Zussman， we look forward to delivering immersive experiences for fans at Barclays Center and beyond.” 360-Degree Replays Coming to Barclays Center One of the most visible changes will arrive during the 2026–27 NBA season with the introduction of Alibaba-powered Real-Time 360º Replay technology. The system is designed to provide fans with more dynamic views of game action while improving the replay experience inside Barclays Center. The technology component reflects a broader effort by the Nets to make the arena experience different from simply watching a game elsewhere. The team is looking at technology as part of its entertainment strategy， personalized fan collectibles and other digital experiences as the Nets mark their 60th anniversary season. Alibaba Joins Nets as Technology and Jersey Partner According to a press release on NYC Newswire， as well as the Nets’ official jersey patch partner. The partnership extends beyond traditional sponsorship and branding. Alibaba’s technology will be incorporated into experiences at Barclays Center。
and this partnership with Alibaba will help us develop new ways to connect fans with our history and identity.” Fans Will Be Able to Create Personalized Collectibles Alibaba technology will also support a new experience called the “Nets Figure Lab” inside the arena. Fans will be able to use the feature to create personalized collectible cards， particularly as teams look for ways to give people something distinctive for attending games in person. Partnership Will Serve as a Testing Ground for New Ideas The replay system and collectible experience are not expected to be the limits of the partnership. Alibaba and the Nets plan to experiment with additional technology and marketing applications during the season， giving us a deep understanding of how to deliver technology at the scale and speed live sports demand， including to audiences watching outside Brooklyn. Inside Barclays Center，” said Toby Xu， however， the larger impact may come from whether the new technology can create experiences that give fans another reason to attend Nets games in person. Tag Next Post Mount Sinai Medical Team Returns for 2026 US Open in NYC Bill Harris Related articles Knicks End 2024 With 8th Straight Win in Dominant Fashion ， particularly as fans increasingly expect interactive and digital features when attending live sporting events. “The Brooklyn Nets are committed to investing in technology to enhance the fan experience and elevate how basketball is experienced at Barclays Center，。